Development of an Internet Portal Website

Background                                                                                                           

A West of Scotland company had developed an innovative Internet portal website designed to connect Buyers and Sellers of diesel engines. Assistance was required with rolling out the resource to the international market place.

Nature of Work Undertaken

• In consultation with company executives, an On-line and Off-line Sales and Marketing plan was devised to build a strong presence in the market place.

• Assistance was given with implementation of plan which included identifying and contacting potential customers and establishing a database of trade journals.

• Further work was undertaken to develop Strategic Alliances and international Joint Ventures.

Outcome

The business now has a database of over 20,000 potential customers and regular Press Releases are printed by over 200 Industry Journals. The website attracts over 5000 unique visitors each day, 16 Joint Ventures have been secured, and the business has recorded year on year growth.

The portal is now the global market leader for buying and selling diesel engines.

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