Sales and Marketing Strategy for a Lubrication Manufacturer

Background                                                                                                       

A West of Scotland company had developed a patented chain lubrication system. Assistance was required to develop the potential of this innovative product in the UK and export markets.

Nature of work undertaken.

• Devised and implemented a new marketing strategy which involved realigning the product to capture higher margins and improving point of sale material.

• Identified new distributors and stockists both in the UK and overseas.

• Identified and attended relevant international trade shows.

Outcome

Company experienced an increase in turnover of 300% with exports accounting for over 40% of company sales.

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