|
Developing
Strategy for a Technology Company
Background
The company
specialises in innovative magnetic technology with applications in the
automotive and water markets. Assistance was required with the development of
company strategy.
Nature of
work undertaken.
-
Advised on
the Marketing Strategy and directly assisted in negotiations with potential
export partners and licensees for the Automotive product range.
-
Researched the UK and USA markets for
water descaling products and compiled a detailed marketing report identifying
best route to market.
-
Advised and
assisted with the marketing and selling of product to Local Authorities,
Utilities and large fleet users.
Outcome
Company
exported product to Hong Kong and received major orders from a number of
Scottish Councils.
Back
to Case Studies
© Copyright Pilot House
2007
|
