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Business
Diversification of an Engineering Company
Background
This well
established company designs and installs high specification pipework, fuel
delivery systems and commercial heating systems throughout Scotland. Despite a
strong reputation for quality and value, the company were experiencing a decline
in revenue due to the erosion of their traditional customer base. The directors
were therefore seeking assistance with the strategic positioning of the company
to secure it’s future.
Nature of
Work Undertaken
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Carried out
detailed audit of the company, and existing and potential markets.
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Identified
growth markets where the company could apply its current skills and capture new
sales.
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Sourced
potential customers and assisted with selling process
Outcome
Company
have secured Scottish distribution for an innovative product with application in
the water treatment market.
New
contracts have been awarded and the company is implementing the strategy that
will sustain future growth.
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