|
Bringing New
Product to Market for a Manufacturer
Background
The company
developed a patented unique writing aid with worldwide applications in the
disabled and pre-school markets and were looking for practical assistance with
their sales and marketing strategy and the implementation of the resultant sales
plan.
Nature of
work undertaken.
-
Investigated the market including visiting relevant trade shows to identify
major UK and Overseas distributors.
-
In
consultation with company, drew up a Sales and Marketing plan.
-
Advised on
promotional material and website content and obtained product testimonials from
Occupational Therapists.
-
Further
assistance was provided in the implementation stage of the Sales plan.
Outcome
An
agreement with a major USA company for product distribution in North American
market was secured and discussions with two potential UK Distributors are in the
negotiation stage.
Back
to Case Studies
© Copyright Pilot House
2007
|
