On-line Promotion for a US Automotive Parts Distributor

Background     

This long established Philadelphia USA based company had a significant inventory that they wanted to sell to the global market place. The business had an internet presence for over 2 years but the website was underperforming and not producing sufficient enquiries.

Nature of Work Undertaken

A review of the existing website was undertaken. In collaboration with the company executives, the website was revised to increase Search Engine visibility. Further upgrading work was implemented to emphasise the most important aspects and products of the business.

In addition, a Link campaign was undertaken to increase Search Engine visibility in conjunction with a Pay-per-Click campaign on targeted product lines.

 Outcome

The company now receives over 90% of it's business from enquiries generated through the website and is making regular sales worldwide.

Back to Case Studies

© Copyright Pilot House 2003-2010