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Business Development
for an Importer of Engineered Products
Background
A Central Scotland company with significant experience in sourcing bespoke
engineered products from China required assistance in developing their business
model to achieve increased turnover and profit.
Nature
of Work Undertaken
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In
consultation with company executives, an On-line and Off-line Sales and
Marketing plan was devised to build market place awareness.
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Assistance was given with implementation of plan which included identifying and
contacting potential customers and obtaining enquiries.
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Assisted in the management of existing and new customer accounts
Outcome
The
business now has a diversified customer portfolio covering the automotive, rail,
engineering, agricultural and promotional industries.
Strong profit growth has been achieved with regular sales to the USA,
mainland Europe and the UK.
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